Boatsy Branding

I designed a refined and experience-driven brand identity for Boatsy, a global yacht-rental marketplace. Boatsy’s mission is to make sailing holidays accessible, transparent, and tailored — matching customers with the perfect boat and itinerary from over 15,000 quality vessels. Inspired by the effortless elegance of the sea, I developed a visual system that communicates trust, adventure, and luxury, using a sleek logo, a curated color palette, a navigational typography, and a cohesive brand guideline.